STU Partners with Miami-Dade Public Schools in
"Take the Campus Tour"
STU is poised to launch an exciting marketing strategy that integrates media and public sector sponsorship with students’ increased use of technology. Set to kick-off November 6, the University is launching an integrated advertising campaign to announce the “Take the Campus Tour”, an online, interactive game that engages South Florida high school students in a unique virtual road where they learn about academic degrees, alumni success stories, hot career trends and STU campus life. The game is sponsored by Miami-Dade Public Schools and The Miami Herald/El Nuevo Herald. Located on a vanity URL – WWW.STU4U.COM – visitors are directed to take the campus experience tour, compiling points for accomplishing various tasks. The STU mascot – the Bobcat – welcomes visitors leading them to informational videos, photo galleries and valuable information on career preparation, science and math funding, program specializations and access to financial aid.
Everyone is a winner, as visitors move their mouse across different campus buildings, emailing professors, signing up to receive information or submitting pictures taken at a high school visit. Prizes include laptops, an iPad, other tech equipment much in student demand, and sports venues’ access. Registering on the site is simple. STU’s creative agency - Original Impressions - tallies the earned points or student “credits”. A sophisticated software enables students to save their place, take notes, exchange news with friends and get further involved in the social aspect of the site. To complement the fun, the Bobcat scooter will stop by participating Miami-Dade County high school locations, where students will be able to drive around the site, learn about university programs, entrance requirements and take pictures with the Bobcat. Sharing the photos with their Facebook entourage will also accumulate points and expand their popularity so please share the news with haigh school and community college family members and friends and urge them to pursue a four-year degree at STU.