Bachelor of Arts in Business

Specialization: Business Studies

The Bachelor of Arts (BA) in Business with a Business Studies concentration is designed for the adult learner who is already employed, but desires a business-related degree to enhance his/her career development. Those who desire a double major, or who have numerous transfer credits, will find this degree attractive. Admission to the Business Studies program is limited to students who have worked fulltime for a minimum of four years prior to their application to the program. Students will complete coursework in Marketing, Information Systems, Decision Making, and Finance.

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Career Opportunities

  • Office Manager
  • Executive Assistant
  • Project Manager

Curriculum (Course Sampling)

MAR 3613 Marketing Research
MAR 3326 Advertising
MAR 3503 Consumer Behavior
MAR 3231 Retail Merchandising

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