Marketing

The Gus Machado School of Business Marketing programs provide students the practical knowledge necessary to understand demographically varied populations. The programs cover all aspects of promotion, accounts management, advertising, sales, and global marketing.

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

The Bachelor of Business Administration (BBA) in Marketing prepares graduates for a career in marketing management, sales management, retail merchandising and management, and marketing research, providing a variety of career opportunities. The program is designed to provide a comprehensive understanding of the marketing process, and the major functional activities of business.

Featured Professors

Career Opportunities

  • Advertising Directors
  • Reserach Analysts
  • Account Executives

Curriculum (Course Sampling)

MAR 3613 Marketing Research, Writing, and Analysis
MAR 4831 Strategic Brand Management
MAR 4830 Marketing Management
BUS 319 Crisis Brand Management

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MASTER OF BUSINESS ADMINISTRATION IN GLOBAL MARKETING

The MBA in Global Marketing program is designed to provide students with key benefits such as broad business education, knowledge of consumer psychology, experience in communication and analysis and decision-making skills.

Featured Professors

Career Opportunities

  • Marketing/Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Media Planning
  • Product Management
  • Internet Marketing

Curriculum (Course Sampling)

BUS 750 Strategic Marketing Management
BUS 606 Global Social Media Management
BUS 702 Marketing in Emerging Markets
BUS 509 Social Entrepreneurship

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MASTER OF SCIENCE IN MANAGEMENT / GLOBAL MARKETING

The Master of Science in Management program will prepare students to solve complex business problems, evaluate and sell ideas, lead teams and success across a broad variety of industries and functions. This program builds on the leadership skills individuals have acquired and deepens their knowledge in all business management areas, such as marketing, finance, information systems, and legal issues. This degree is designed to develop well-rounded leaders with strong business and management fundamentals as well as deep critical-thinking skills.

Featured Professors

Career Opportunities

  • International Marketing Manager
  • Chief Marketing Officer
  • International Brand Manager

Curriculum (Course Sampling)

MAN 704 Policy, Planning and Strategy Systems
MAN 510 Management Ethics
MAN 701 Organizational Design and Theory
BUS 606 Global Social Media Management

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GLOBAL MARKETING - GRADUATE BUSINESS CERTIFICATE

Graduate Business Certificates increase student’s knowledge and skills by completing four courses in an area of specialization. Business Certificates are available ONLY in conjunction with graduate degree programs, and students should apply for the certificates when they apply for the degree.
The Graduate Business Certificate in Marketing Management is designed for the manager or the individual who has the desire for a career in marketing management, sales management, retail merchandising and management, and marketing research. The certificate is designed to provide a comprehensive understanding of the marketing process, one of the major functional activities of business.


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