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Director of Annual Giving


The Director of Annual Giving is responsible for the organization, initiation, implementation, and supervision of a comprehensive annual giving program that will maximize current operating support from alumni, parents, friends and corporations; provide for the consistent long-term growth of such support both within and outside of major capital fund drives; and encompass strategies that maximize giving by both the staff and volunteers (e.g. direct mail, phone campaign and personal solicitation). S/he will work closely with Main University’s and Law Schools Alumni Relations Directors, Special Events Coordinator, and other Office of Philanthropy staff to develop and implement strategies that include aggressive and creative components focused on increasing revenue and donor counts. In addition, s/he will manage communications and new technologies in annual giving, including e-solicitations, social media messaging and day of giving.


  • Thoroughly understands the Catholic perspective of giving; to support program and revenue growth—as well as an understanding of the “Theology of Gift” and the role the organization plays in the larger South Florida community;
  • A deep appreciation for and understanding of the Catholic faith and a passion for supporting the ministry of the Church through securing, writing and, managing grants that support STU’s mission;
  • Bachelor’s degree from an accredited college or university, advanced degree preferred;
  • Design and develop a strategic plan and an annual operating plan for the long-term expansion of annual fund gift income and alumni, parent, friends and corporate/foundation donor pools. Strategy would incorporate increasing donor retention and pledge fulfillment and acquisition of young alumni donors and leadership donors ($1K+).
  • Increase annual fund support year-over-year with plans to increase 10% per year for the next five years
  • In conjunction with the Executive Director of Philanthropy and Alumni Relations, increase the number of alumni donors annually.
  • Provide leadership and direction for mail, phone, internet, and social media fundraising strategies while incorporating young alumni, leadership giving, and affinity group giving strategies within each as appropriate.
  • Develop a (inter)national annual fund volunteer structure whose goals and priorities align with the overall Annual Fund comprehensive strategic plan and the goals and priorities set in an annual operating plan.
  • Conceptualize and develop a strong Annual Fund brand and messaging, including, but not limited to annual fund case statements, all positioning and marketing materials, internet and social media design and messaging. Review and approve all annual giving communications, including direct mail appeals, brochures, postcards, form letter acknowledgments, etc. Work closely with Marketing and Communications in coordination of any high-end giving strategies, mass marketing appeals and overall Annual Fund branding.
  • Develop and maintain a strong working relationship with staff in major giving fundraising, special events, gift recording, information technology, corporate and foundations relations, and donor relations.
  • Identify, qualify and cultivate annual fund donors to transition into major gift donors; maintain a prospect list of 50-100 annual fund donors to cultivate for major gift potential.
  • Attend Alumni events, advisory board meetings, and other events, as may be needed and appropriate.
  • Develop and maintain a calendar of meetings with prospective annual fund donors and manage relationships with assigned prospective donors in order to move potential donors in an appropriate and timely fashion toward solicitation and closure, maintaining a balance between discovery, cultivation, solicitation and stewardship, with the expectation to generate a potential major gift in the future.
  • Plan and implement events and activities (volunteer experiences, tours, receptions, etc.) for individual annual fund donors, using existing activities as appropriate; engage in networking activities or other opportunities to generate potential prospects for cultivation.
  • Track and report relationship management activity using Raisers Edge® constituent relationship management System, including identification, qualification, cultivation, solicitation, proposal submission and stewardship of prospective and current individual annual fund donors; assist with review and verification of annual fund donor recognition lists and societies.
  • Identify potential links between individuals and corporate/foundation prospects and assist in the cultivation and presentation of funding requests to corporate and foundation prospects, as may be requested.
  • Assist in the cultivation and expansion of current giving by planned gift donors and integrate planned gift objectives into annual fund donor requests, as may be appropriate, in collaboration with the Senior Major Gifts and Planned Giving Officer
  • Maintain knowledge of current tax laws, investments and planned giving opportunities; use knowledge in prospect cultivation and solicitation as appropriate.
  • Monitor weekly, monthly, quarterly and annual activity to achieve Annual Fund revenue goals and provide the Vice President of Philanthropy with appropriate plans of action, implementation, evaluation, and progress reports with regard to these plans.
  • Recommend and implement University policy and procedures related to the Annual Fund.
  • Participate in regular Philanthropy staff and organization-wide meetings and develop and maintain strong collaborative working relationships with other team members.
  • Know and follow the CASE Code of Ethics for Fundraisers.
  • Perform other related duties incidental to the work described herein.


  • Bachelor’s degree from an accredited college or university is required, with major emphasis in Business/Marketing and/or Communications preferred.
  • At least three (3) years of proven success in fundraising, preferably in higher education and more specifically in annual giving. Equivalent combination of education/experience may be considered.
  • The individual must possess strong written, oral and presentation communication skills, and have experience in developing clear and concise funding proposals.
  • The individual must have a demonstrated ability to meet financial goals for annual fund, with a proven track record of cultivating and securing annual fund gifts at all levels, and successful experience in making cold calls as well as developing cultivation and solicitation strategies.
  • Individual must be able to think strategically and creatively, and must have excellent interpersonal skills and a demonstrated record of completing assignments, multi-tasking, meeting deadlines, and working with minimal supervision.
  • Attention to detail and strong project management skills, ability to work as part of a team and professional attitude and appearance are required.
  • Intermediate to advanced Microsoft Office Suite computer skills are required and demonstrated working knowledge of the philanthropic aspects of tax law is preferred.
  • Experience with constituent relationship management system, such as Raisers Edge®, is preferred. Position may require travel.

APPLICATION PROCESS:  Review of completed applications will begin immediately.  Send cover letter, résumé, and contact information for three (3) professional references to:

E-mail:  Monicacruz@stu.edu

MS Word or PDF attachments only. 

St. Thomas University is an E-Verify® Equal Opportunity Employer.

All employees are required to pass a criminal background screening and official degree transcripts will be required upon hire.

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