Bachelor of Business Administration in Sports Administration
In 1973, St. Thomas University pioneered the first undergraduate Sports Administration. Developed by a group of nationally known sports executives, the Sports Administration program blends liberal arts, business, and sports administration courses in a curriculum designed to prepare graduates for management positions with college and school athletic programs, professional sports organizations, community and private fitness and recreation programs, and multipurpose facilities. The South Florida sports environment provides a natural laboratory setting for students to obtain valuable experience while pursuing their degrees. The Sports Administration program has been approved by the North American Society for Sport Management (NASSM).
Students with a BA in Sports Administration degree will be able to pursue careers in the ever growing sports marketing and administration market. Jobs can be found at many large corporations with divisions that focus on consumer ties to athletics. Career opportunities include sport information directors, athletic directors and sport communication relations directors.
Curriculum (Course Sampling)
PET 2302 Applied Sports Science
SPB 3813 Sports Financial Management
SPM 4304 Sports Marketing and Promotions
SPO 497 Internship in Sports Administration