Bachelor of Business Administration in Marketing

The Bachelor of Business Administration (BBA) in Marketing prepares graduates for a career in marketing management, sales management, retail merchandising and management, and marketing research, providing a variety of career opportunities. The program is designed to provide a comprehensive understanding of the marketing process, and the major functional activities of business.


  • STU scholars receive personalized attention with average class sizes of 15
  • Business Courses that help accelerate to management careers
  • Access to professionals in the industry who serve as adjunct professors, guest lecturers and mentors, many of whom are our alumni
  • Opportunities to get experience through volunteer work, service learning and internships


    St. Thomas University, Miami provides many networking opportunities, alumni connections, business & professional association affiliations, work-study and internship positions that are available locally, nationally and internationally.

    • Average salary is $130,000 annually.
    • The U.S. Bureau of Labor Statistics (BLS) expects about-average employment growth of 5% for sales managers over the 2014-2024 period.
    • Some of he Bachelor of Business Administration in Marketing include: Advertising Directors, Research Analysts, Account Executives, Marketing Managers and Public relations Managers.

    CURRICULUM (Course Sampling)

    MAR 3613 Marketing Research, Writing, and Analysis
    MAR 4831 Strategic Brand Management
    MAR 4830 Marketing Management
    BUS 319 Crisis Brand Management


  • Hagai Gringarten, Ph.D.
  • Justin Peart, Ph.D.
  • Lloyd Mitchell, MBA

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