Bachelor of Arts in Communication and Media Studies
Program Description: The Bachelor of Arts (BA) in Communication & Media Studies provides students with a foundation within the communication discipline with basic principles for research, media writing, strategic planning, creativity, and critical thinking as it relates to fast-paced media industries. At the same time, students are provided the tools necessary to explore topics of interest, how to effectively communicate in a variety of situations, and to gain real-world experience which will make them competitive in the job market upon graduation. Students will be equipped with the tools and knowledge to enter a variety of professions such as online media, advertising and public relations, television and radio, or pursue a graduate degree in a variety of fields such as law, business or communications.
- Public Relations, Advertising and Marketing Firms
- Event Planning
- Art Galleries
- Communication writing for traditional and new media
Curriculum (Course Sampling)
COM 410 Advanced Broadcast Production
This course provides the opportunity to work in a professional setting in the student- managed campus channel. This is a one credit course which can be repeated up to six times.
COM 409D Video Game Analysis
This course explores the history and artistry of videogames, with emphasis on the aural as well as visual aspects of the form. In addition, this course qualifies as a diversity course and will explore race, ethnicity, gender and class in terms of issues of representation and consumption.
ART 246 Elements of Design: Color and Composition
This is a studio-based course that focuses on learning the theory and practice of composition, color, and design. Students will investigate the potential and impact that design elements offer in the creative and communication process. It includes an examination of the history and artists that define color and composition.
ART 251 Introductions to Graphic Design
This course introduces the graphic design visual communication theory and practice: elements and principles of perception and design, typography, symbols, and desktop design.
COM 346 Message Design for Public Relations
Students will learn the underlying fundamental principles, skills, concepts, and methods of designing a message for public relations and how to convey that message in a variety of sectors including information industries, entertainment, and politics. The course emphasizes the strategy of crafting and delivering a Public Relations (PR) message with special focus on pre-writing, preparation and editing. Students will gain professional exposure to writing for a PR career.