Sports Administration Graduate Certificate

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The Graduate Business Certificate in Sports Administration is designed for individuals who already hold a bachelor’s degree and are looking to gain the knowledge and skills essential for a career in sports management. This program provides a focused curriculum that covers key aspects of sports administration, legal considerations, tourism development, and sports marketing.

Total Program Credits: 12 credit hours

Program Fast Facts:

  • Fully Online & Flexible – Study from anywhere with no in-person requirements
  • Industry-Relevant Skills – Focus on key areas like sports tourism, marketing and promotions
  • Expert Faculty – Learn from experienced professors with real-world Sports Administration experience

Career Opportunities:

  • Athletic Director
  • Marketing Director
  • Facilities & Event Management
  • Sports Advertising Sales Director

Courses

  • SPO 717 – Seminar/Principles of Sports Administration (3 Credits) This course is required for the Sports Administration graduate program degrees. It covers pertinent areas of overall management, leadership styles, decision-making, communication, philosophical and ethical conduct, and time and stress management. Timely topics of interest to the class are also researched and discussed. The course also provides students with opportunities to identify areas for potential internships and develop job/internship seeking skills. Guest speakers are frequently invited to class to share their experiences as practitioners in the field of sports administration.
  • SPO 719 – Legal Aspects of Sports Administration (3 Credits) This required course provides the student with a background and understanding of the court and legal system in America and how law is used by, and applied to, athletes and athletics in America. Some of the major legal problems and issues confronting the sports administrator covered are: contracts, due process, defamation, actions against professional, college, secondary school and community programs; actions involving safety procedures; antitrust; collective bargaining and arbitration; and risk management.
  • SPO 506 – Sports Tourism Development (3 Credits) This course is designed to examine the historical development of sports tourism, with an emphasis on types of sports tourism and career paths within the industry.
  • SPO 544 – Sports Marketing and Promotions (3 Credits) This course introduces students to the principles of sports marketing and the application of these principles to sports and sports related organizations. The primary focus of the course is on planning, with additional emphasis on promotions management. This course includes presentations by guest lecturers, instructor’s lectures, and student’s presentations and is conducted in discussion format.

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For more information about this program, contact:

Robert Epling PhD
Associate Professor
repling@stu.edu