Seok-ho Song, PhD

Dr. Seok‑Ho Song is a Professor of Sports Administration at the Gus Machado College of Business. He holds a Ph.D. in Sport Administration from the University of New Mexico, an M.A. from Southern Illinois University, and a B.A. from the University of Incheon. His leadership at St. Thomas University includes roles such as Chair of the Academic Policy Council, Program Director of the DBA, Chair of the Department of Management, Director of the Institute of Sports, Tourism & Hospitality Management, and Head Coach of Men’s Golf. He has also consulted major sports organizations including the Miami Marlins, Miami HEAT, and Dolphins Stadium.

A prolific scholar, Dr. Song has published widely on sport marketing, leadership, service quality, fan behavior, and global sport trends. He teaches courses across leadership, research methods, sports marketing, event management, and sport science. His honors include a Faculty Research Fellowship and multiple presidential appointments to the South Korea Council for National Unification, alongside active community leadership in Korean‑American organizations.