Bachelor of Business Administration in Marketing Management Online

Build the leadership and analytical skills to thrive in today’s marketing landscape—anytime, anywhere, with STU's fully online format. This online marketing management degree prepares students for leadership roles in brand strategy, digital marketing, analytics, and campaign management across industries.

Program Overview

St. Thomas University’s undergraduate degree in Marketing blends core business fundamentals with strategic marketing, consumer behavior, digital campaign planning, and more. With online coursework that reflects real-world marketing insights, case studies, and data analysis, you can learn to craft engaging brand experiences, influence buying decisions, and lead marketing teams.

Students gain practical experience in digital marketing strategy, consumer insights, data analysis, and ethical decision-making essential for today’s data-driven marketing environment. You can also develop the communication and management skills to lead across creative, technical, and leadership teams.

Students interested in related business pathways may also explore STU’s online Business Management, Finance, or Organizational Leadership programs.

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Transfer Friendly

We’ll help you make the most of your previous coursework.

6 Term Dates

Earn your degree quickly with 6 year-round term start dates.

100% Online

Asynchronous online courses, designed to fit your schedule.

In the Classroom

Courses in this program are designed to help you become a leader in marketing, grounded in strong business management fundamentals. The online, asynchronous curriculum explores key areas of this dynamic field, including social media, corporate ethics, communication skills, and data analytics and decision-making. Graduates build skills in marketing analytics, campaign measurement, cross-functional communication, and strategic decision-making.

Career Landscape

STU’s BBA in Marketing Management prepares graduates for entry-level and mid-level roles in fast-growing marketing and digital marketing careers including brand strategist, digital marketer, marketing manager, and marketing research analyst. According to the U.S. Bureau of Labor Statistics, fields like market research analysis are projected to grow much faster than average, reflecting the increasing demand for data-driven decision-making and digital engagement. With expertise in strategy, consumer insights, and leadership, graduates are prepared to contribute across industries such as technology, healthcare, retail, and entertainment, building future-proof careers in today’s evolving marketplace.

Create the campaigns of tomorrow.

Apply today to a program that blends strategy, creativity, and leadership!

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Marketing Management Fast Facts

#1 Most Popular Major
Business remains the most popular undergraduate major in the U.S.
Strong ROI
Business majors enjoy one of the highest returns on investment compared to other degrees.
Leadership-Ready
70% of CEOs from Fortune 500 companies have a background in business or management.
Global Reach
Business management degrees open doors to international careers, with many graduates working abroad or for global firms.

Contact

For more information or to begin your enrollment in the BBA in Marketing Management program at STU, please contact our admissions office. Our advisors are ready to assist you.

Admissions
Phone Number: (786) 214-8105
Email Address: global@stu.edu

Meet Your Dean

Dr. Colin Roche

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambledLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled

Biscayne College for Liberal Arts and Social Sciences

St. Thomas University
16401 NW 37 Ave. Miami Gardens FL 33054

Phone: 305-628-6732

Email: croche@stu.edu

Frequently Asked Questions

What can you do with a marketing management degree?

A marketing management degree prepares graduates for a wide range of roles in marketing strategy, digital marketing, brand management, and marketing analytics. Common career paths include marketing manager, digital marketer, brand strategist, market research analyst, and campaign manager. These roles exist across industries such as technology, healthcare, retail, entertainment, and professional services. The degree also builds transferable leadership and communication skills that support long-term career growth.

Is an online marketing degree respected by employers?

Yes. Accredited online marketing degrees are widely respected by employers, especially when programs emphasize real-world application, data analysis, and strategic decision-making. Employers value graduates who understand digital marketing, consumer behavior, and analytics—skills that are central to modern marketing roles. STU’s online format delivers the same academic rigor and outcomes as traditional programs while offering added flexibility for working professionals.

Is the Marketing Management program at STU fully online?

Yes. The Bachelor of Business Administration in Marketing Management is offered 100% online with asynchronous coursework, allowing students to complete assignments on their own schedule. This format is ideal for working adults, transfer students, and those balancing professional or personal responsibilities. Online courses are designed to provide meaningful engagement through projects, case studies, and applied learning experiences.

Does this program focus on digital marketing?

Yes. The curriculum includes key areas such as digital marketing strategy, social media marketing, consumer behavior, data analytics, and campaign planning. Students learn how to analyze market data, understand customer insights, and design effective digital campaigns across platforms. This focus reflects the growing demand for marketing professionals who can combine creativity with data-driven decision-making.

Can I transfer credits into the online marketing program?

Yes. St. Thomas University is transfer-friendly and works closely with students to maximize previously earned college credits. Transfer credits can help reduce time to completion and overall program cost. An admissions advisor can review prior coursework and help you create a personalized degree plan aligned with your academic and career goals.

Bachelor of Business Administration in Marketing Management Online

Program Overview

In the Classroom

Career Landscape

Create the campaigns of tomorrow.

Marketing Management Fast Facts

#1 Most Popular Major

Strong ROI

Leadership-Ready

Global Reach

Contact

Meet Your Dean

Dr. Colin Roche

Frequently Asked Questions

Reach out

Colleges

Information

Compliance