BA in Sports Management

Bachelor of Business Administration in Sports Administration

The St. Thomas University Bachelor of Business Administration (BBA) in Sports Administration degree is designed for students who desire a management-oriented degree in the field of Sports Management. The BBA program provides a balance between the quantitative and qualitative aspects of management. The curriculum provides a basic knowledge in the core areas of business, with a specialization in sports administration.

The BBA in Sports Management program emphasizes the intense passion for sports that our students have by striving to see them succeed post graduation. This is the reason why STU goes to great lengths to teach the business behind the game. You will be exposed to what goes on off the field to maximize success for the moment when the players step onto it.

If you’re eager to apply your love and enthusiasm for sports and fitness by enhancing your knowledge of the area of Sports Administration you will excel in this program. St. Thomas University will employ a foundation of understanding and comprehension necessary to succeed through various internship opportunities that are tailored to help you gain as much real world experience as possible.

Internships are an integral part of the full educational preparation for a management position in sports. They can be completed locally, from the vast number of opportunities, while taking the required coursework.

The BBA program requires  120 credit hours, including 45 hours of Business core courses and 33 hours of Sports Administration major courses.

Refer to the Undergraduate Catalog for a complete description of the curriculum.

BBA in Sports Management Degree Highlights

  • St. Thomas University, Miami, Fl, pioneered the area of Sports Administration education by starting the nation’s first undergraduate program in 1972.

  • The program will instill the knowledge and skills needed to take on more of a leadership role in the professional sports industry

  • The Sports Management program combines the business principles & industry-specific aspects of managing in a collegiate or corporate environment

  • Provides you with the opportunity to meet, network and learn from adjunct professors, alumni and guest speakers who represent various sports organizations

Career Landscape

Those who earn a BBA Sports Management Degree from St. Thomas University will be fully prepared for a number of career possibilities in a variety of organizations, including professional sports teams, college athletics departments, sports media and marketing, merchandising, leisure and recreational services, and more.

Management positions available in the following organizations: NFL, NBA, MLB, NHL, ATP, WTA, PGA, LPGA, MLS, NASL, NASCAR, NCAA, NAIA, as well as various events, governing organizations, and manufacturers in the sports industry.

What Can You Do with a Sports Management Degree

Some of the Sports Management Jobs include but aren’t limited to:

  • Athletic Director

  • Sports Information Director

  • General Manager

  • Events Manager/Coordinator

  • Fundraising/Major Gifts Director

  • Business Operations Manager

  • Advertising Director

  • Marketing Director

  • Facilities Director

  • Sports and Wellness Director

  • Financial Management Director

  • Parks and Recreation Director

  • Youth Sports Director

  • Sports Advertising Sales Manager

  • Athletics Communications Director

  • Athletics Director for Compliance

  • Compensation Consultant

  • Customer Relations Director

  • Media Relations Director

  • Programs and Assessment Director

  • Community Services Director

  • Event Marketing Specialist

  • Guest Services Manager

  • Operations Coordinator

  • Program Manager

  • Sports Marketing Manager

  • Sports Camp Director


Featured Alumni

Al Avila is the former General Manager of the Detroit Tigers in the American League.

Andy Elisburg ’89, general manager and senior vice president of operations for the Miami Heat, joined the franchise in its inaugural 1988 season. For the past 21 years, he has been working in basketball operations, and has played an integral role in salary cap planning and basketball operations management, while overseeing the day-to-day operations at American Airlines Arena.

Dave Gettleman is former General Manager of the Carolina Panthers and New York Giants of the NFL

Blake James is the William V. Campbell Director of Athletic at Boston College.  He is the former Director of Athletics at the University of Miami..

Michael Kelly is Vice President for Athletics at the University of South Florida.  He formerly served as Chief Operating Officer of the College Football Playoff Committee.

Featured Professors

  • Dr. Seok-Ho Song, Sports Administration Professor and Advisor. Over 10 years of experience
  • Dr. Robert Epling, Associate Professor of Sports Administration and Advisor. Over 20 years of Experience 


Admissions Requirements

Refer to the Undergraduate Catalog to see admission requirements.

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