Contact: Donna Schultz
St. Thomas University Media Relations
MIAMI, FL (August 12, 2021) – [stu.edu] St. Thomas University (STU), celebrates the 20th anniversary of Legally Blonde by creating a parody of the blockbuster movie’s famous Harvard Video Essay scene. STU’s parody will be used to promote STU’s new Fashion Merchandising Program.
“Our Fashion Merchandising program is perfect for South Florida, as the region is the home for not just year-round fashion events, but a hub for the business of fashion,” stated David A. Armstrong, J.D., President of St. Thomas University. “I am grateful for STU faculty who go above and beyond to spread the word about our visionary programs, and I support their promotion efforts, even if this means going into the pool myself.”
STU’s marketing and communications staff are enjoying their growing reputation of pushing the creative envelope when producing entertaining parodies to announce exciting new programs, and even when sharing more mundane news and initiatives.
Earlier this year, STU gave a nod to Office Space by physically destroying antiquated laptops and printers on campus grounds. The professors, including one who is a priest, recreated the infamous movie scene, which depicts colleagues taking out their technology frustrations on a troublesome office printer.
The University also produced a shout-out to MTV’s Cribs, during its introduction of dorm life to incoming students in the Spring. The music station’s pop culture documentary program, which launched in September 2000, provided viewers with a home tour of the private homes of celebrities. The STU parody became so popular with students, there are discussions to do a second season on campus in 2022.
“The challenge in communicating with a constantly plugged-in generation is cutting through the ordinary, and the noise, and learning to speak in engaging ways to students who, by 16, have virtually seen it all,” said Carlos de Yarza, St. Thomas University Vice President for Marketing and Communications. “Our Marketing and Communications team constantly innovates new ways to reach our audiences, be they students, their parents, STU faculty and staff, or the world beyond our thriving campus.”
St. Thomas University (STU) is a private, non-profit Catholic institution committed to the academic and professional success of its students who become ethical leaders in our global community. Rich with cultural and international diversity, STU is the only Catholic archdiocesan-sponsored university in Florida.
On our beautiful campus and online, the university’s College of Science, College of Law, College of Business and Biscayne College offer 61 undergraduate, graduate, and post-graduate degree programs. In 2020, STU launched our Limitless five-year strategic plan, based on the pillars of limitless Devotion, limitless Opportunities, and limitless Results. The plan was conceived to provide students with a magical collegiate experience which incorporates mentoring faculty, character formation activities outside the classroom, and required real-world experience before graduation.