Bachelor of Business Administration in Marketing

The Bachelor of Business Administration (BBA) in Marketing prepares graduates for a career in marketing management, sales management, retail merchandising and management, and marketing research, providing a variety of career opportunities. The program is designed to provide a comprehensive understanding of the marketing process, and the major functional activities of business.

Featured Professors

Career Opportunities

  • Advertising Directors
  • Research Analysts
  • Account Executives

Curriculum (Course Sampling)

MAR 3613 Marketing Research, Writing, and Analysis
MAR 4831 Strategic Brand Management
MAR 4830 Marketing Management
BUS 319 Crisis Brand Management

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