Master of Business Administration in Marketing

The MBA in Marketing program is designed to provide students with key benefits such as broad business education, knowledge of consumer psychology, experience in communication and analysis and decision-making skills.

Our MBA program provides a balance between the quantitative and qualitative aspects of management, including ethical leadership, and focuses on the needs of part-time students who may have special concerns because of their employment responsibilities. The MBA also provides an opportunity for full-time students to complete the degree program in as few as five eight-week terms, i.e., less than one year.

 

Career Landscape

  • Marketing/Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Media Planning
  • Product Management
  • Internet Marketing

 

Program Highlights                                                                 

  • Fully on-campus program
  • Affordable
  • Year-round enrollment
  • No GRE or GMAT
  • Evening classes
  • Earn your degree in as little as 15-18 months

 

Tuition

 

Tuition per Credit Hour Technology Fee Per Course Total Tuition & Fees
Tuition $800 $75 $29,550

 

Start Terms

The Master of Business Administration offers six start terms throughout the year. Contact the Office of Graduate Admissions to learn more.

 

Admission Requirements

Admission to the MBA program requires a bachelor’s degree from an accredited institution, with the following required coursework or equivalents:

  • A completed and signed university Application for Admission
  • Official college and/or university baccalaureate transcripts from the institution where the degree was conferred
  • An undergraduate degree with a GPA of 2.75 or higher

 

Curriculum

Master of Business Administration: 36-45 Credits

Preparatory Courses (if required)

  • ACC 530 Essentials of Accounting: 3 Credits
  • BUS 532 Statistical Analysis for Management: 3 Credits
  • BUS 724 Foundation for Business Studies: 3 Credits

Core Courses: 24 Credits

  • BUS 704 Policy, Planning and Strategy Systems: 3 Credits
  • BUS 775 International Business: 3 Credits
  • BUS 750 Strategic Marketing Management: 3 Credits
  • FIN 751 Financial Management: 3 Credits
  • BUS 777 Data Analytics for Business: 3 Credits
  • MAN 700 Organizational Behavior: 3 Credits
  • MAN 510 Management Ethics: 3 Credits

Marketing Specialization: 12 Credits
Four of the following courses:

  • BUS 792 Business Internship I: 3 Credits
  • BUS 536 Entrepreneurship: 3 Credits
  • BUS 606 Global Social Media Management: 3 Credits
  • BUS 672 Global Marketing Concepts and Strategies: 3 Credits
  • BUS 613 Strategic Brand Management: 3 Credits
  • SPO 544 Sports Marketing & Promotions: 3 Credits
  • BUS 702 Marketing in Emerging Markets: 3 Credits

 

Graduation Requirements

For graduation, students need to earn a B or better in every course and attain a cumulative GPA of at least 3.0. Individual advising and answers to questions about courses are available by contacting the Program Coordinator.

 


Contact

Yasdanee Valdes Ed.D.
Yasdanee Valdes Ed.D.
Associate Director of Graduate and Online Admissions
Email: yvaldes@stu.edu
Office: (305) 628-6709